The project aimed to support Member's Mark's rebranding initiative. We successfully delivered three fully redesigned brand pages, a series of updated site assets, and multiple promotional emails to align with the new brand positioning.
Our focus was to embody the concept of 'Elevate the Everyday.' The design reflects Member's Mark's commitment to offering high-quality, affordable products that strengthen connections between friends, family, and the broader community, enhancing everyday moments in meaningful ways.
Some examples of onsite and email marketing assets supporting the December Instant Savings Week printed sales booklet, all designed according to the style guide I created specifically for the campaign.
The task was to redesign the outdated TV buying guide webpage to help potential customers become familiar with basic TV terminology such as size, type, and specs. Our goal was to educate viewers so they can make informed decisions about which TV to buy.
I aimed to design a simple yet educational page that is easy to understand. During this process, I created various icons and graphics, and carefully selected images. By juxtaposing these images, I visually illustrated the differences between various TV specs.
Here are a few examples of our 2020 back-to-school campaign for Sam's Club. For the homepage, we created several banners and traffic drivers, along with a set of promotional emails that were sent to the core group of members.
The campaign was divided into two phases, so we designed two sets of assets that are slightly different from each other but still cohesive. We used the same style for the design but altered the primary color from teal to dark yellow. The design elements we used helped make the look less serious and more playful, while also making the products stand out.
Designed emails, site assets and print collaterals for Men’s Wearhouse and Moores 2019 Suit Drive Campaign. This was the 12th annual Suit Drive, a month-long initiative that collects gently-used professional clothing for Americans and Canadians transitioning back into the workforce.
Site assets and emails designed for the 2018 Men’s Wearhouse Holiday campaign and sales promotions. All designs were reactive to the brand partners’ promotional requests while maintaining a coherent look and the brand’s visual identity.
Examples of various editorial emails designed during the past few years. All projects were focused on telling a story while trying to keep the brands’ voice and look.
Examples of promotional emails designed during the past year for Moores and Men’s Wearhouse. The emails were done in addition to site assets that were promoting sale initiatives. Brand guidelines were followed closely to ensure a coherent marketing campaign.
Examples of promotional site assets designed during the past year for Men’s Wearhouse. All projects also had a mobile device version. Some of them were done in addition to promotional emails for sale initiatives. Brand guidelines were followed closely to ensure a strong brand voice.
